Omega Lifetime

“From 2007 until 2023, I’ve collaborated closely with the Swiss watch company Omega to produce their brand magazine, Omega Lifetime. From its very first issue, this publication evolved into a luxury artifact in its own right, serving as a cultural touchstone both within Omega and beyond. Through captivating stories of new timepieces and rich watchmaking history, the magazine became a vehicle for word-of-mouth storytelling, turning readers into the brand’s most passionate ambassadors.”

Each edition of Omega Lifetime celebrates the precision and craftsmanship Omega is known for, while also exploring narratives and concepts beyond horology. Anchored by a central theme, every issue connects to the brand on a deeper level. For instance, The Speed Edition featured an article on streamlined design, and The Master Edition included an exclusive interview with chess grandmaster Magnus Carlsen.

Omega Lifetime is the essence of brand storytelling. Drawing from Omega’s 175-year legacy, we found endless inspiration to craft resonant narratives. Each issue goes beyond print, driving engagement across digital and social platforms with behind-the-scenes content, striking visuals, and insightful articles.

Discipline

Creative Direction
Editorial Direction
Art Direction
Graphic Design
Copywriting
Production

Client

Omega SA

Year

2007-2023

The little mermaid, Adina, Hans Christian Andersen, Copenhagen Living, issue four, magazine cover. Graphic design, art and creative direction by Anders Peter Mejer
Copenhagen Living
Omega Lifetime, magazine, the Green edition, cover, George Clooney. Art direction, creative direction and graphic design by Anders Peter Mejer Design
Omega Lifetime
Omega Lifetime, the Speed edition, magazine, the decade of speed, editorial. Art direction, creative direction and graphic design by Anders Peter Mejer Design
The Decade of Speed – Case Study
Omega Lifetime, magazine insert, cover, the art of golf, guide. Creative direction, art direction and graphic design by Anders Peter Mejer Design
The Art of Golf – insert
Omega, seamaster planet ocean, catalogue, cover, advertising, campaign. Creative direction, art direction and graphic design by Anders Peter Mejer Design
OMEGA PLANET OCEAN – 2011
SPEEDO – 75 YEARS OF PROGRESS
Omega Lifetime, the journey edition, tokyo by design, magazine, editorial. Art direction, creative direction and graphic design by Anders Peter Mejer Design
Tokyo by Design – Case Study
Omega Lifetime, The master edition, 50 things everyone should learn how to master, magazine, insert, cover. Art direction, creative direction and graphic design by Anders Peter Mejer Design
50 Things… – insert
Scandinavian Living, issue one, cover. Creative direction, art direction and graphic design by Anders Peter Mejer
Scandinavian Living
Omega Lifetime, magazine, catalogue, editorial, the museum edition, collage, illustration, Keeping Track of Time, history. Art direction, creative direction and graphic design by Anders Peter Mejer Design
The Museum Edition
EON, James Bond, Omega, Tatsuro Kiuchi, insert cover. Graphic design, art direction and creative Direction by Anders Peter Mejer Design
In the Footsteps of Bond – insert