Staging Visual Wonders

“Inspired by a winter editorial I conceptualized for Omega’s brand magazine, I was invited to design the Christmas windows for their boutiques. The entire editorial was crafted from intricate paper art, with snowflakes designed as gears to symbolize the mechanical precision of Omega timepieces. This theme evolved into the central idea for the holiday displays, blending simplicity with elaborate detail to captivate window shoppers worldwide.”

“To bring this vision to life, I partnered with the exceptional paper artists at Makerie Studio to transform Omega storefronts into captivating winter scenes. A delicate snowstorm of white snowflakes – designed to resemble gears – framed the elegance of Omega watches, turning each boutique into a striking visual spectacle.”

Through breathtaking three-dimensional storytelling, the displays invited passersby to pause, reflect, and marvel at the beauty of time, showcased through the artistry of paper and precision. The essence of great display design.


Discipline

Creative Direction
Art Direction

Paper Art

Makerie Studio

Client

Omega SA

Year

2017