Clooney & Einstein

On set with George Clooney, creativity often thrives in the unexpected. The original concept was a PR campaign built around classic portraits of Clooney with vintage film equipment. But when his dog, Einstein, unexpectedly leapt onto the table, everything shifted. What followed was a series of spontaneous, playful moments that brought fresh energy to the shoot.

After the shoot, we tested the images in ad layouts – with the client’s enthusiastic approval – adding a playful twist by including Einstein’s name alongside Clooney’s in the campaign concept. The response was overwhelmingly positive, and Omega fully embraced the charm of the unplanned, ultimately turning those spontaneous moments into a final advertising campaign.

Discipline

Creative Direction
Art Direction

Photographer

Sam Jones

Client

Omega SA

Year

2013

Omega Lifetime, the family edition, Kaia Gerber, Cindy Crawford, Peter Lindbergh, magazine, editorial, cover. Art direction, creative direction and graphic design by Anders Peter Mejer Design
The Gerber Family
Omega watches, Globemaster, Eddie Redmayne, London, advertising campaign. Art direction, creative direction and graphic design by Anders Peter Mejer Design
Eddie Redmayne – Globemaster
Omega watches, Seamaster, Spectre, Daniel Craig, Q, advertising campaign. Creative direction, art direction and graphic design by Anders Peter Mejer Design
James Bond – Spectre
Speedo – 75 years of Progress
Omega Lifetime, the movie edition, magazine, one night in Shanghai, Bérénice Marlohe, James Bond, Skyfall, Swatch Art Peace Hotel, editorial. Art direction, creative direction and graphic design by Anders Peter Mejer Design
Bérénice Marlohe
Omega Lifetime, the family edition, Constellation Liu Shishi, Star girl, actress, magazine, fashion editorial. Art direction, creative direction and graphic design by Anders Peter Mejer Design
Liu Shishi – Star Girl
Omega watches, Constellation, Zhang Ziyi, Mario Sorrenti, advertising campaign. Art direction, creative direction and graphic design by Anders Peter Mejer Design
Zhang Ziyi – Studio
Omega watches, speedmaster, George Clooney, Como, pr campaign. Art direction, creative direction and graphic design by Anders Peter Mejer Design
George Clooney – Como
Omega Lifetime, the Bond edition, USA swimming team, natalie coughlin, magazine, editorial. Art direction, creative direction and graphic design by Anders Peter Mejer Design
USA Swimming Team
Omega Lifetime, the water edition, magazine, cover, michael phelps, watches, pr and social media, editorial. Art direction, creative direction and graphic design by Anders Peter Mejer Design
Michael Phelps
Bionic workwear fashion, editorial, Copenhagen Living, issue six, magazine. Graphic design, art and creative direction by Anders Peter Mejer
Lightning Seeds
Omega, Ladymatic, Nicole Kidman, Patrick Demarchelier, advertising. Art direction, creative direction and graphic design by Anders Peter Mejer Design
Nicole Kidman
Omega Lifetime, the magnetic edition, the moon and me, George Clooney, Speedmaster, magazine, editorial. Art direction, creative direction and graphic design by Anders Peter Mejer Design
George Clooney – Speedmaster
Omega Lifetime, the master edition, chess, Magnus Carlsen, magazine, cover. Art direction, creative direction and graphic design by Anders Peter Mejer Design
Magnus Carlsen
Omega watches, Constellation, Zhang Ziyi, advertising campaign. Creative direction, art direction and graphic design by Anders Peter Mejer Design
Zhang Ziyi – Fall
Omega watches, Constellation, Liu Shishi, advertising campaign. Art direction, creative direction and graphic design by Anders Peter Mejer Design
Liu Shishi – Studio
Omega Lifetime, issue 10, Skyfall, James Bond, Seamaster, advertising, campaign, magazine. Art direction, creative direction and graphic design by Anders Peter Mejer Design
James Bond – Skyfall
Omega watches, Tresor, kaia gerber, peter lindbergh, advertising campaign. Creative direction, art direction and graphic design by Anders Peter Mejer Design
Kaia Gerber – B&W
Omega watches, Constellation, Liu Shishi, peonies, advertising campaign. Art direction, creative direction and graphic design by Anders Peter Mejer Design
Liu Shishi – Peonies
Omega watches, George Clooney, Einstein, advertising campaign. Art direction, creative direction and graphic design by Anders Peter Mejer Design
Clooney & Einstein
Omega Lifetime, the specter edition, Naomi Harris, magazine, editorial. Art direction, creative direction and graphic design by Anders Peter Mejer Design
Naomie Harris
Omega watches, Seamaster Aqua Terra, Eddie Redmayne, advertising campaign. Art direction, creative direction and graphic design by Anders Peter Mejer Design
Eddie Redmayne – Aqua Terra
Omega watches, Constellation, Liu Shishi, portrait, 2020, advertising campaign. Art direction, creative direction and graphic design by Anders Peter Mejer Design
Zhang Ziyi – B&W
Omega Lifetime, the movie edition, magazine, Prince of Bollywood, Abhishek Bachchan, Greg Williams, editorial. Art direction, creative direction and graphic design by Anders Peter Mejer Design
Abhishek Bachchan
Omega watches, golf, Sergio Gracia, advertising campaign. Creative direction, art direction and graphic design by Anders Peter Mejer Design
Sergio Garcia
Omega watches, Tresor, kaia gerber, reading, book, advertising campaign. Creative direction and graphic design by Anders Peter Mejer Design
Kaia Gerber – At Home
Omega Lifetime, The master edition, magazine, Master Class, Zhang Ziyi, Eiffel tower, Philippe le Sourd, watches, editorial. Art direction, creative direction and graphic design by Anders Peter Mejer Design
Zhang Ziyi – Paris
Omega watches, George Clooney, pr campaign. Art direction, creative direction and graphic design by Anders Peter Mejer Design
George Clooney – Studio