Omega Trésor – Kaia Gerber

The first 360° launch campaign for Omega’s Trésor watch collection was introduced alongside Kaia Gerber’s debut as an Omega ambassador in 2017. Kaia, now one of the most sought-after models of her generation, brought a fresh, modern elegance to the Trésor collection. Her fresh, contemporary presence complemented Omega’s rich legacy, positioning the brand at the perfect intersection of tradition and innovation.

“Inspired by photographer Peter Lindbergh’s style, I wanted the campaign to embrace his mastery of natural light and black-and-white imagery. We managed to create a series of iconic portraits that day on Malibu beach, evoking a sense of cinematic beauty and intimacy, while reflecting Omega’s blend of heritage and modernity.”

The Trésor campaign was a key sub-campaign within a major campaign, unfolding across four campaigns, each featuring different constellations of Kaia Gerber’s family, including her mother, Cindy Crawford, who has been an Omega ambassador since 1995.

Discipline

Creative Direction
Art Direction
Graphic Design
Film Production

Photographer

Peter Lindbergh

Client

Omega SA

Year

2017

Omega Lifetime, the womens edition, magazine, the soft revolution, watches, phil poynter, fashion, editorial. Art direction, creative direction and graphic design by Anders Peter Mejer Design
The Soft Revolution
Omega Lifetime, magazine, The family edition, De Ville Trésor, Aurore de la Morinerie. Art direction, creative direction and graphic design by Anders Peter Mejer Design
Omega De Ville Trésor – 2017
After the storm, Dice Kayek, fashion editorial, Copenhagen Living, issue two, magazine. Graphic design, art and creative direction by Anders Peter Mejer
After the Storm
Omega Lifetime, the Sochi edition, magazine, a sense snow, watches, fashion editorial. Art direction, creative direction and graphic design by Anders Peter Mejer Design
A Sense of Snow
Omega watches, Aqua Terra, pr and social media campaign. Art direction, creative direction and graphic design by Anders Peter Mejer Design
Omega Aqua Terra – 2016
Rudolph Tegner, fashion editorial, Copenhagen Living, issue four, magazine. Graphic design, art and creative direction by Anders Peter Mejer
The Sculptor & the Couturiers
Speedo – 75 Years of Progress
Omega Lifetime, the winter edition, magazine, A winter's tale, Maison Margiela, watches, fashion editorial. Art direction, creative direction and graphic design by Anders Peter Mejer Design
A Winter’s Tale
Scandinavian Living, issue one, cover. Creative direction, art direction and graphic design by Anders Peter Mejer
The Mari People
Scandinavian Living, issue two, Pippi Longstocking, fashion editorial. Creative direction, art direction and graphic design by Anders Peter Mejer
Pippi Longstocking
Omega Lifetime, the specter edition, Naomi Harris, magazine, editorial. Art direction, creative direction and graphic design by Anders Peter Mejer Design
Naomie Harris
Grundtvigs kirken, fashion, Copenhagen Living, issue three, magazine. Graphic design, art and creative direction by Anders Peter Mejer
God’s own Architecture
Blues Original, spring summer 2001 fashion catalogue. Graphic design and art direction by Anders Peter Mejer Design
Blues Original – S/S 2001
Tusnelda Bloch, logotype, logo, campaign. Art direction and graphic design by Anders Peter Mejer Design
Tusnelda Bloch – 2005
Munthe plus Simonsen, fall winter, advertising, 1999. Graphic design by Anders Peter Mejer
Munthe plus Simonsen – 1999-2000
Omega watches, Cindy Crawford, advertising campaign, John Lautner. Art direction, creative direction and graphic design by Anders Peter Mejer Design
Omega – Cindy Crawford
Omega watches, Tresor, kaia gerber, peter lindbergh, advertising campaign. Creative direction, art direction and graphic design by Anders Peter Mejer Design
Omega Trésor – 2017
Munthe plus Simonsen, summer spring, 2001, Bryan Adams, advertising, campaign. Art Direction and Graphic design by Anders Peter Mejer
Munthe plus Simonsen – S/S 2001
Scandinavian Living, issue two, Vivianna Torun Bülow-Hübe, silver, jewelry, editorial. Creative direction, art direction and graphic design by Anders Peter Mejer
Vivianna Torun Bülow-Hübe
Anton Rosen, Art Nouveau, fashion editorial, Copenhagen Living, issue two, magazine. Graphic design, art and creative direction by Anders Peter Mejer
Fin de Siècle
Omega Lifetime, the Bond edition, S is for..., Du Juan, chinese model, magazine, fashion editorial, Mariano Vivanco. Art direction, creative direction and graphic design by Anders Peter Mejer Design
S is for…
Omega Lifetime, the women's edition, Lines of Grace, magazine, René Gruau, David Downton, watches, fashion illustration, editorial. Art direction, creative direction and graphic design by Anders Peter Mejer Design
Lines of Grace
Munthe + Simonsen S/S 2000