Pippi Longstocking

“For the second edition of Scandinavian Living, my concept for this fashion editorial was to celebrate Astrid Lindgren’s beloved Swedish children’s book character, Pippi Longstocking, by inviting three Danish fashion brands to design contemporary pieces specifically for the shoot, using the eclectic Pippi Longstocking as their muse.”

“I tracked down the original colorful house, Villa Villekulla, from the 1960s Swedish Pippi Longstocking TV series, located on the picturesque island of Gotland. Swedish model Anna-Karin, with her red hair, whimsical spirit, and horseback riding skills, perfectly embodied a modern, grown-up Pippi.”

Discipline

Creative Direction
Art Direction
Graphic Design
Production

Photographer

Mads Stahlschmidt

Client

Scandinavian Living Pub.

Year

2002

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