
Munthe plus Simonsen – 1999-2000
“At the turn of the millennium, I crafted the visual communication for the Danish fashion brand Munthe plus Simonsen, encompassing invitations to fashion shows, lookbooks, catalogs, and advertisements.”

For the F/W 2000 collection’s fashion show invitations, we drew inspiration from one of the fabrics used in that year’s collection. The design was printed on soft, uncoated paper with a textured finish, evoking a tangible sense of the material.


The advertisement for the S/S 2000 collection, along with the accompanying fashion show invitation, reflects a cohesive visual language that establishes a mood for the collection without showcasing the clothing. This minimalistic approach was also applied to the catalogue, showcasing the collection’s essence while allowing the designs to speak for themselves.