50 Things Everyone Should Learn How to Master

A playful yet insightful guide, 50 Things Everyone Should Learn How to Master, was created as an insert for The Master Edition of Omega’s Lifetime magazine, named after the Master Chronometer certification for watch movements, which had just been newly issued by METAS at the time of publication.

The insert, subtitled A Highly Subjective but Entirely Indispensable Guide to Being a More Useful Human, was printed in three spot colours plus black ink on uncoated paper, creating a vintage aesthetic.

Discipline

Creative Direction
Editorial Direction
Art Direction
Graphic Design
Production

Illustrator

Henry McCausland

Client

Omega SA

Year

2014

The little mermaid, Adina, Hans Christian Andersen, Copenhagen Living, issue four, magazine cover. Graphic design, art and creative direction by Anders Peter Mejer
Copenhagen Living
Omega Lifetime, magazine, the Green edition, cover, George Clooney. Art direction, creative direction and graphic design by Anders Peter Mejer Design
Omega Lifetime
Omega Lifetime, the Speed edition, magazine, the decade of speed, editorial. Art direction, creative direction and graphic design by Anders Peter Mejer Design
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Omega Lifetime, magazine insert, cover, the art of golf, guide. Creative direction, art direction and graphic design by Anders Peter Mejer Design
The Art of Golf – insert
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OMEGA PLANET OCEAN – 2011
SPEEDO – 75 YEARS OF PROGRESS
Omega Lifetime, the journey edition, tokyo by design, magazine, editorial. Art direction, creative direction and graphic design by Anders Peter Mejer Design
Tokyo by Design – Case Study
Omega Lifetime, The master edition, 50 things everyone should learn how to master, magazine, insert, cover. Art direction, creative direction and graphic design by Anders Peter Mejer Design
50 Things… – insert
Scandinavian Living, issue one, cover. Creative direction, art direction and graphic design by Anders Peter Mejer
Scandinavian Living
Omega Lifetime, magazine, catalogue, editorial, the museum edition, collage, illustration, Keeping Track of Time, history. Art direction, creative direction and graphic design by Anders Peter Mejer Design
The Museum Edition
EON, James Bond, Omega, Tatsuro Kiuchi, insert cover. Graphic design, art direction and creative Direction by Anders Peter Mejer Design
In the Footsteps of Bond – insert