The Decade of Speed – Case Study

“For the launch of a new Omega Speedmaster watch, we created a dedicated Speed Edition of Omega’s brand magazine, Omega Lifetime. While researching speed-related themes, I was drawn to the elegance of streamline design from the 1930s and 40s, and I became convinced that an article on this iconic design movement would be the perfect fit for this edition… and the Speedmaster.” 

The article’s design exemplifies the layout approach in Omega Lifetime, where imagery plays an integral role alongside the text. Each image was meticulously curated from various museums and collections, with impactful cropping and subtle processing achieving a cohesive aesthetic, enhancing the reader’s experience and drawing them into the insightful article by Penny Sparke.

Capturing the essence of speed and the contents of Omega’s brand magazine Omega Lifetime in this trailer we created for social media to launch The Speed Edition.

Discipline

Creative Direction
Art Direction
Editorial Direction
Motion Graphics
Graphic Design
Production
Film Production

Client

Omega SA

Year

2015

The little mermaid, Adina, Hans Christian Andersen, Copenhagen Living, issue four, magazine cover. Graphic design, art and creative direction by Anders Peter Mejer
Copenhagen Living
Omega Lifetime, magazine, the Green edition, cover, George Clooney. Art direction, creative direction and graphic design by Anders Peter Mejer Design
Omega Lifetime
Omega Lifetime, the Speed edition, magazine, the decade of speed, editorial. Art direction, creative direction and graphic design by Anders Peter Mejer Design
The Decade of Speed – Case Study
Omega Lifetime, magazine insert, cover, the art of golf, guide. Creative direction, art direction and graphic design by Anders Peter Mejer Design
The Art of Golf – insert
Omega, seamaster planet ocean, catalogue, cover, advertising, campaign. Creative direction, art direction and graphic design by Anders Peter Mejer Design
OMEGA PLANET OCEAN – 2011
SPEEDO – 75 YEARS OF PROGRESS
Omega Lifetime, the journey edition, tokyo by design, magazine, editorial. Art direction, creative direction and graphic design by Anders Peter Mejer Design
Tokyo by Design – Case Study
Omega Lifetime, The master edition, 50 things everyone should learn how to master, magazine, insert, cover. Art direction, creative direction and graphic design by Anders Peter Mejer Design
50 Things… – insert
Scandinavian Living, issue one, cover. Creative direction, art direction and graphic design by Anders Peter Mejer
Scandinavian Living
Omega Lifetime, magazine, catalogue, editorial, the museum edition, collage, illustration, Keeping Track of Time, history. Art direction, creative direction and graphic design by Anders Peter Mejer Design
The Museum Edition
EON, James Bond, Omega, Tatsuro Kiuchi, insert cover. Graphic design, art direction and creative Direction by Anders Peter Mejer Design
In the Footsteps of Bond – insert