SPEEDO – 75 YEARS OF PROGRESS

To celebrate Speedo’s 75th anniversary, a collaboration with photographer Bryan Adams culminated in a curated photo exhibition and accompanying publication, featuring portraits of models and athletes in custom swimwear designed by Melissa Odabash, commissioned specifically for the project.

The book’s cover is crafted from sleek white faux leather, with embossed 3D renderings of the iconic Speedo arrow. A metallic blue version of an early Speedo logo adorns the front, blending modern aesthetics with the brand’s heritage. Inside, the same metallic blue flows through various spreads, complemented by Speedo arrows for added depth and cohesion.

Over the course of just a few days, the portraits were captured by the pool in central London, featuring models such as Jerry Hall, Yasmin Le Bon, Naomi Campbell, Jodie Kidd, Liberty Ross, and Ines Sastre, as well as flamenco dancer Joaquín Cortés, Olympic swimmer Mark Foster, and boxer Audley Harrison.

A unifying element of the catalogue’s design is a silvery blue, beautifully complementing the striking pool-water tones in the photography. Each 27 × 35 cm page is ultra-gloss laminated, amplifying the rich hues and evoking a world of shimmering liquid – inviting you to dive right in.

Discipline

Art Direction
Graphic Design
Illustration
Print Production

Photographer

Bryan Adams

Client

Speedo

Year

2003

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