Guide for the Course

For The Golf Edition of Omega Lifetime magazine, we created a compact yet comprehensive golf guide as a special insert. In just 16 pages, we crafted a resource that caters to both beginners and seasoned players. Keith Witmer’s exceptional illustrations take center stage, capturing the vintage charm of classic guidebooks that inspired us.

The guide features a vibrant green throughout, echoing the lush fairways of golf courses and serving as a unifying theme across the entire Golf Edition of Omega Lifetime, subtly referencing the verdant landscapes of the game.

Discipline

Creative Direction
Editorial Direction
Art Direction
Graphic Design
Production

Illustrator

Keith Witmer

Client

Omega SA

Year

2013

The little mermaid, Adina, Hans Christian Andersen, Copenhagen Living, issue four, magazine cover. Graphic design, art and creative direction by Anders Peter Mejer
Copenhagen Living
Omega Lifetime, magazine, the Green edition, cover, George Clooney. Art direction, creative direction and graphic design by Anders Peter Mejer Design
Omega Lifetime
Omega Lifetime, the Speed edition, magazine, the decade of speed, editorial. Art direction, creative direction and graphic design by Anders Peter Mejer Design
The Decade of Speed – Case Study
Omega Lifetime, magazine insert, cover, the art of golf, guide. Creative direction, art direction and graphic design by Anders Peter Mejer Design
The Art of Golf – insert
Omega, seamaster planet ocean, catalogue, cover, advertising, campaign. Creative direction, art direction and graphic design by Anders Peter Mejer Design
OMEGA PLANET OCEAN – 2011
SPEEDO – 75 YEARS OF PROGRESS
Omega Lifetime, the journey edition, tokyo by design, magazine, editorial. Art direction, creative direction and graphic design by Anders Peter Mejer Design
Tokyo by Design – Case Study
Omega Lifetime, The master edition, 50 things everyone should learn how to master, magazine, insert, cover. Art direction, creative direction and graphic design by Anders Peter Mejer Design
50 Things… – insert
Scandinavian Living, issue one, cover. Creative direction, art direction and graphic design by Anders Peter Mejer
Scandinavian Living
Omega Lifetime, magazine, catalogue, editorial, the museum edition, collage, illustration, Keeping Track of Time, history. Art direction, creative direction and graphic design by Anders Peter Mejer Design
The Museum Edition
EON, James Bond, Omega, Tatsuro Kiuchi, insert cover. Graphic design, art direction and creative Direction by Anders Peter Mejer Design
In the Footsteps of Bond – insert