The Museum Edition

Since the creation of the first issue of Omega’s brand magazine, Omega Lifetime, in 2007, each edition has explored a single, unique theme. In 2022, we took the concept further with our inaugural special edition: The Museum Edition. Designed not only as a brand publication, similar to previous issues of Omega Lifetime, this edition also doubled as a catalogue for the extraordinary Omega Museum in Bienne, Switzerland.

The Museum Edition serves as a tangible keepsake for museum visitors, providing a deep dive into the captivating stories behind key pieces from Omega’s remarkable horological collection. Enriched by stories from Omega’s 175-year history, it features narratives about notable individuals and their Omega timepieces, as well as comprehensive insights into the art of mechanical watchmaking.

Each watch featured in the magazine comes from the museum’s collection and was specially photographed for this issue. The magazine’s historical articles were further enhanced by collages created by Anders Peter Mejer, capturing the essence of Omega’s storied legacy by integrating archival material, historical clippings, and original artwork.

Discipline

Creative Direction
Editorial Direction
Art Direction
Graphic Design
Illustration
Copywriting
Production

Client

Omega SA

Year

2022

Omega Lifetime, magazine, catalogue, editorial, the museum edition, collage, illustration, Citius, Altius, Fortius, Olympic Games. Art direction, creative direction and graphic design by Anders Peter Mejer Design
The Museum Edition
Grundtvigs kirken, Copenhagen Living, issue three, magazine cover. Graphic design, art and creative direction by Anders Peter Mejer
Copenhagen Living
Scandinavian Living, issue two, cover, marc hom, fashion editorial. Creative direction and graphic design by Anders Peter Mejer
Scandinavian Living No. 2 – Case Study
EON, James Bond, Omega, Tatsuro Kiuchi, insert cover. Graphic design, art direction and creative Direction by Anders Peter Mejer Design
In the Footsteps of Bond – Insert
Omega Lifetime, The master edition, 50 things everyone should learn how to master, magazine, insert, cover. Art direction, creative direction and graphic design by Anders Peter Mejer Design
50 Things… – Insert
Omega Lifetime, the magnetic edition, cover, magazine, editorial. Art direction, creative direction and graphic design by Anders Peter Mejer Design
Omega Lifetime
Omega Lifetime, the Speed edition, magazine, the decade of speed, editorial. Art direction, creative direction and graphic design by Anders Peter Mejer Design
The Decade of Speed – Case Study
Scandinavian Living, issue two, cover, pippi longstocking, fashion editorial. Creative direction, art direction and graphic design by Anders Peter Mejer
Scandinavian Living
Omega Lifetime, magazine insert, cover, the art of golf, guide. Creative direction, art direction and graphic design by Anders Peter Mejer Design
The Art of Golf – Insert
Omega Lifetime, the journey edition, tokyo by design, magazine, editorial. Art direction, creative direction and graphic design by Anders Peter Mejer Design
Tokyo by Design – Case Study