Tokyo by Design – Case Study

Tokyo by Design epitomise the lifestyle and travel features we’ve crafted for Omega Lifetime magazine. The art direction is classic, yet charged with a dynamic travel guide vibe that reflects modern Tokyo’s aesthetic by blending diverse elements – text boxes, illustrations, product shots, and travel photography. The result avoids clichés about Japan while making subtle references through its minimalist aesthetic and use of small red text against a white background.

“The illustrations by Makers Co. are striking, icon-like depictions of Tokyo’s most iconic buildings. I challenged the artists to distill these monumental architectural masterpieces into their purest forms, using as few lines as possible. Their exceptional skill brought this vision to life with remarkable results.”

Discipline

Creative Direction
Editorial Direction
Art Direction
Graphic Design
Production

Illustrator

Makers Co.

Client

Omega SA

Year

2016

Omega Lifetime, magazine, catalogue, editorial, the museum edition, collage, illustration, Citius, Altius, Fortius, Olympic Games. Art direction, creative direction and graphic design by Anders Peter Mejer Design
The Museum Edition
Grundtvigs kirken, Copenhagen Living, issue three, magazine cover. Graphic design, art and creative direction by Anders Peter Mejer
Copenhagen Living
Scandinavian Living, issue two, cover, marc hom, fashion editorial. Creative direction and graphic design by Anders Peter Mejer
Scandinavian Living No. 2 – Case Study
EON, James Bond, Omega, Tatsuro Kiuchi, insert cover. Graphic design, art direction and creative Direction by Anders Peter Mejer Design
In the Footsteps of Bond – Insert
Omega Lifetime, The master edition, 50 things everyone should learn how to master, magazine, insert, cover. Art direction, creative direction and graphic design by Anders Peter Mejer Design
50 Things… – Insert
Omega Lifetime, the magnetic edition, cover, magazine, editorial. Art direction, creative direction and graphic design by Anders Peter Mejer Design
Omega Lifetime
Omega Lifetime, the Speed edition, magazine, the decade of speed, editorial. Art direction, creative direction and graphic design by Anders Peter Mejer Design
The Decade of Speed – Case Study
Scandinavian Living, issue two, cover, pippi longstocking, fashion editorial. Creative direction, art direction and graphic design by Anders Peter Mejer
Scandinavian Living
Omega Lifetime, magazine insert, cover, the art of golf, guide. Creative direction, art direction and graphic design by Anders Peter Mejer Design
The Art of Golf – Insert
Omega Lifetime, the journey edition, tokyo by design, magazine, editorial. Art direction, creative direction and graphic design by Anders Peter Mejer Design
Tokyo by Design – Case Study