The Art of Golf – Insert

For The Golf Edition of Omega Lifetime magazine, we created a compact yet comprehensive golf guide as a special insert. In just 16 pages, we crafted a resource that caters to both beginners and seasoned players. Keith Witmer’s exceptional illustrations take center stage, capturing the vintage charm of classic guidebooks that inspired us.

The guide features a vibrant green throughout, echoing the lush fairways of golf courses and serving as a unifying theme across the entire Golf Edition of Omega Lifetime, subtly referencing the verdant landscapes of the game.


Discipline

Creative Direction
Editorial Direction
Art Direction
Graphic Design
Production

Illustrator

Keith Witmer

Client

Omega SA

Year

2013

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