The Decade of Speed – Case Study

“For the launch of a new Omega Speedmaster watch, we created a dedicated Speed Edition of Omega’s brand magazine, Omega Lifetime. While researching speed-related themes, I was drawn to the elegance of streamline design from the 1930s and 40s, and I became convinced that an article on this iconic design movement would be the perfect fit for this edition… and the Speedmaster.”

The article’s design exemplifies the layout approach in Omega Lifetime, where imagery plays an integral role alongside the text. Each image was meticulously curated from various museums and collections, with impactful cropping and subtle processing achieving a cohesive aesthetic, enhancing the reader’s experience and drawing them into the insightful article by Penny Sparke.

Discipline

Creative Direction
Editorial Direction
Art Direction
Graphic Design
Production

Client

Omega SA

Year

2015

Omega Lifetime, magazine, catalogue, editorial, the museum edition, collage, illustration, Citius, Altius, Fortius, Olympic Games. Art direction, creative direction and graphic design by Anders Peter Mejer Design
The Museum Edition
Grundtvigs kirken, Copenhagen Living, issue three, magazine cover. Graphic design, art and creative direction by Anders Peter Mejer
Copenhagen Living
Scandinavian Living, issue two, cover, marc hom, fashion editorial. Creative direction and graphic design by Anders Peter Mejer
Scandinavian Living No. 2 – Case Study
EON, James Bond, Omega, Tatsuro Kiuchi, insert cover. Graphic design, art direction and creative Direction by Anders Peter Mejer Design
In the Footsteps of Bond – Insert
Omega Lifetime, The master edition, 50 things everyone should learn how to master, magazine, insert, cover. Art direction, creative direction and graphic design by Anders Peter Mejer Design
50 Things… – Insert
Omega Lifetime, the magnetic edition, cover, magazine, editorial. Art direction, creative direction and graphic design by Anders Peter Mejer Design
Omega Lifetime
Omega Lifetime, the Speed edition, magazine, the decade of speed, editorial. Art direction, creative direction and graphic design by Anders Peter Mejer Design
The Decade of Speed – Case Study
Scandinavian Living, issue two, cover, pippi longstocking, fashion editorial. Creative direction, art direction and graphic design by Anders Peter Mejer
Scandinavian Living
Omega Lifetime, magazine insert, cover, the art of golf, guide. Creative direction, art direction and graphic design by Anders Peter Mejer Design
The Art of Golf – Insert
Omega Lifetime, the journey edition, tokyo by design, magazine, editorial. Art direction, creative direction and graphic design by Anders Peter Mejer Design
Tokyo by Design – Case Study