8 Board Company

The logo for the skateboard brand Eight Board Company is crafted entirely from the negative space of a classic serif font, creating a distinctive identity that turns conventions on their head by finding the positive in the negative.

The logo will feature multiple colour variations and alternative versions, incorporating elements into patterns for cohesive branding across skateboards, accessories, and apparel.


Discipline

Brand Identity
Packaging Design
Graphic Design

Client

8 Board Company

Year

2024

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