Omega Golf
“When the Swiss watch brand Omega approached me to design a versatile logo for their golf tournament partnerships, I was inspired by the striking similarity between the dimples of a golf ball and the craters on the moon.”
Omega is inextricably linked to two iconic elements: the 1969 moon landing, when their Speedmaster watches were worn by astronauts, and their enduring presence in some of the world’s most prestigious golf tournaments. This dual heritage became the foundation for the identity design.
While white naturally evokes the image of a golf ball, the logo’s versatility allows it to adapt seamlessly across various colourways and tournament titles. This flexibility ensures a cohesive brand identity across all platforms, from promotional materials and merchandise to digital content and live event branding.
A unique feature of the design is how the logo comes to life in three dimensions when the text elements are applied to a real golf ball, reinforcing its connection to the object at the heart of the game.
