TUSNELDA BLOCH

“Three years into its journey, I led a comprehensive graphic rebranding for Tusnelda Bloch, a contemporary luxury fashion brand known for its sophisticated, minimalist women’s clothing that embodies a modern Scandinavian aesthetic.”

For the rebranding, we adopted a striking black-on-black approach to highlight the brand’s refined and minimalist ethos. This included uncoated black business cards featuring a glossy lacquered logo, shiny black-stitched logos on black brand labels, and other design elements that, while understated at first glance, created an elegant and powerful impression.

“The new logo featured a custom display typeface – an elegant Didone serif typeface, which I designed specifically for the project. This typeface strikes a balance between classic and modern elements, giving the brand a distinctive character and a sense of contemporary elegance.”

“I applied the same design philosophy to the campaigns I art directed for Tusnelda Bloch, seamlessly reflecting minimalist and classic themes with an artistic flair. For all marketing materials, the logo was used in negative against images, enhancing its visual impact.”