Cindy & Kaia

For a Mother’s Day campaign created for Omega, we designed a bespoke wordmark for ambassadors Cindy Crawford and her daughter, Kaia Gerber. At its heart is a thoughtfully crafted ampersand that intertwines their names, symbolizing the unique bond between mother and daughter.

The wordmark is a prime example of the typographic works we frequently create for motion graphic sequences. This particular design played a key role in a dynamic motion graphic featured in a striking black-and-white video for Omega watches, celebrating the relationship between Cindy and Kaia.

Discipline

Creative Direction
Art Direction
Film & Motion Graphics
Graphic Design

Photographer

Norman Jean Roy

Client

Omega SA

Year

2020

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