Embryo
Embryo was originally conceived as a masthead and display typeface for a new women’s magazine, designed to blend high fashion with incisive journalism for the modern woman. The typeface aimed to reflect both sophistication and contemporary flair, without resorting to the clichés typical of conventional fashion magazines.
It was important that the typography in the lowercase letters spelling the title, Eurowoman, featured distinctive characteristics. This would create an immediate link to the masthead when used inside the magazine for selected recurring segments. This particularly applied to the ‘e’, which was also designed to function as an end mark, acting as a logomark for each article.
“Above is one of my cover design proposals, where the space around the logotype (in purple metallic foil) was designed to evoke an air of elegance and modernity. However, the publisher ultimately opted for a more conventional fashion magazine aesthetic, choosing a more traditional approach instead.”
“The masthead and typeface were ultimately not adopted by the publisher as initially envisioned, but the project led to a positive outcome: I was able to ‘reclaim’ the typeface and adapt it by adding an embryo icon, transforming it into a logo for my own design company, Embryo Design.”
