“Inspired by Jacobsen’s mastery of minimalist design, I set out to create a logo that reflected his approach to form and simplicity. My objective was to design a mark that was as minimal as possible while still maintaining a strong sense of identity. I drew inspiration from Jacobsen’s most famous piece: the Model 3316, also known as The Egg Chair.”

The final logo, an egg-shaped mark, was conceived to be versatile and adaptable, functioning as a standalone graphic element across various applications – whether in posters, catalogue covers, or other iterations. Its clean, geometric form was designed to work in a variety of colours and patterns, embodying the simplicity and sophistication of Jacobsen’s design philosophy.