Omega Constellation – Peonies

For the launch of a new series of Omega Constellation women’s watches, we developed a floral-themed 360° campaign for the Chinese market, seamlessly combining product visuals with a high-profile celebrity endorsement. 

The visual narrative highlighted the precision craftsmanship of the timepieces alongside the elegance of nature. Soft floral tones complemented the watch designs and the tones of their materials, creating a refined and cohesive aesthetic.

Executed during the early weeks of the COVID-19 lockdown, the visuals featuring renowned Chinese actress Liu Shishi were photographed in Shanghai and art directed virtually from our office in Copenhagen. The large-scale floral billboards across China became an almost poetic symbol of resilience and beauty during the global lockdown.

Additionally, we developed a worldwide social media campaign and a series of alternative PR shots, all unified by the overarching floral theme.

Discipline

Creative Direction
Art Direction
Graphic Design
Production
TVC Production

 

Photographer

Rasmus Dengsø
Trunk Xu

Client

Omega SA

Year

2020

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Omega Constellation – 2018
Omega watches, valentines day, pr and social media campaign. Creative direction, art direction and graphic design by Anders Peter Mejer Design
Valentine’s Day – 2014
Omega Lifetime, the magnetic edition, Irresistible Resistibles, watches, magazine, editorial. Art direction, creative direction and graphic design by Anders Peter Mejer Design
Irresistible Resistibles
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Omega Liquid Metal – 2012
Omega Lifetime, the No Time to Die edition, magazine, cocktail hours, James Bond, Ian Fleming, London, Seamaster, editorial. Art direction, creative direction and graphic design by Anders Peter Mejer Design
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Omega Lifetime, the Speed edition, magazine, three phases of moon, ceramic Speedmaster, editorial. Art direction, creative direction and graphic design by Anders Peter Mejer Design
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Omega Lifetime, The master edition, magazine, Strapped for time, NATO strap, watches, editorial. Art direction, creative direction and graphic design by Anders Peter Mejer
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Omega watches, Trésor, mirror, still life, pr and social media campaign. Art direction, creative direction and graphic design by Anders Peter Mejer Design
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Omega Lifetime, the green edition, Bare Necessities, Constellation, magazine, editorial. Art direction, creative direction and graphic design by Anders Peter Mejer Design
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In Chime with London
Omega Lifetime, The master edition, magazine, Master Pieces, watches, editorial. Art direction, creative direction and graphic design by Anders Peter Mejer
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Omega Lifetime, magazine, editorial, the water edition, Age of aquarius, Marine. Art direction, creative direction and graphic design by Anders Peter Mejer Design
Age of Aquarius
Omega Lifetime, the No Time to Die edition, magazine, The science of fiction, James Bond, watches, gadgets, editorial. Art direction, creative direction and graphic design by Anders Peter Mejer Design
The Science of Fiction
Omega Lifetime, the water edition, magazine, the deep, free diving, Jana Strain, Favignana, editorial. Art direction, creative direction and graphic design by Anders Peter Mejer Design
The Deep – in One Breath
Omega Lifetime, the Ocean edition, magazine, Treasures from the vault, shom, divers watches, editorial. Art direction, creative direction and graphic design by Anders Peter Mejer Design
Treasures from the Vault
Omega watches, Speedmaster 38 mm, moondust, colored, advertising campaign. Creative direction and graphic design by Anders Peter Mejer Design
Omega Speedmaster – 2016
Omega Lifetime, the Sochi edition, magazine, Breaking the ice, olympic limited edition watches, editorial. Art direction, creative direction and graphic design by Anders Peter Mejer Design
Breaking the Ice
Omega Lifetime, issue 13, Seamaster, Aqua Terra, Clous de paris, campaign, magazine, editorial. Art direction, creative direction and graphic design by Anders Peter Mejer Design
Omega De Ville Trésor – 2014
Omega, seamaster planet ocean, catalogue, advertising, campaign. Creative direction, art direction and graphic design by Anders Peter Mejer Design
Omega Planet Ocean – 2011