
Vivianna Torun Bülow-Hübe
“Collaborating on an advertising campaign with Swedish silversmith Vivianna Torun Bülow-Hübe for her Georg Jensen cutlery line, ‘Vivianna,’ felt like connecting with a kindred spirit. Unfortunately, we were unable to pursue further collaborations, but my admiration for her craftsmanship inspired me to showcase and honor her work in the second issue of Scandinavian Living.”


“My approach was to mirror the elegance of Vivianna’s work through minimalism. I carefully selected each piece of jewelry from the Malmö Museum of Art and Design’s exhibition, transporting the chosen items from the museum’s displays to their rooftop. There, with a minimal setup of a makeup artist, a photographer, and a model bathed in the natural light of the Swedish sun against a simple white paper backdrop, we captured the timeless beauty of Vivianna’s designs.”