Strapped for Time

The NATO strap design originated from World War II but has since evolved into a fashion phenomenon far beyond its military origins. In 2014, we explored this iconic design in an editorial for Omega’s magazine. Collaborating with photographer Fabrice Bouquet, we crafted a series of playful images that celebrated the strap’s versatility and timeless style.

Discipline

Creative Direction
Editorial Direction
Art Direction
Graphic Design

Photographer

Fabrice Bouquet

Client

Omega SA

Year

2014

Omega watches, Constellation Manhattan, still life, advertising campaign. Art direction, creative direction and graphic design by Anders Peter Mejer Design
Omega Constellation – 2018
Omega watches, valentines day, pr and social media campaign. Creative direction, art direction and graphic design by Anders Peter Mejer Design
Valentine’s Day – 2014
Omega Lifetime, the magnetic edition, Irresistible Resistibles, watches, magazine, editorial. Art direction, creative direction and graphic design by Anders Peter Mejer Design
Irresistible Resistibles
Omega Lifetime, the Pioneer edition, magazine, State of the art, cutting-edge watchmaking, editorial. Art direction, creative direction and graphic design by Anders Peter Mejer Design
State of the Art
Danish silver, editorial, Copenhagen Living, issue two, magazine. Graphic design, art and creative direction by Anders Peter Mejer
Danish Silver
Omega Lifetime, the golf edition, G force mechanics, magazine, editorial. Art direction, creative direction and graphic design by Anders Peter Mejer Design
G Force Mechanics
Omega watches, Aqua Terra, pr and social media campaign. Art direction, creative direction and graphic design by Anders Peter Mejer Design
Omega Aqua Terra – 2016
Omega Lifetime, the winter edition, magazine, Ice cold, watches, speedmaster alaska project, editorial. Art direction, creative direction and graphic design by Anders Peter Mejer Design
Ice Cold
Omega Lifetime, the movie edition, magazine, a diving legend reborn, Seamaster Professional, PloProf, editorial. Art direction, creative direction and graphic design by Anders Peter Mejer Design
A Diving Legend Reborn
Omega Lifetime, the Ocean edition, magazine, Rings of Fire, ceramic bezels, divers watches, editorial. Art direction, creative direction and graphic design by Anders Peter Mejer Design
Rings of Fire
Scandinavian Living, issue two, Vivianna Torun Bülow-Hübe, silver, jewelry, editorial. Creative direction, art direction and graphic design by Anders Peter Mejer
Vivianna Torun Bülow-Hübe
Omega, Liquid metal, advertising, campaign. Art direction, creative direction and graphic design by Anders Peter Mejer Design
Omega Liquid Metal – 2012
Omega Lifetime, the No Time to Die edition, magazine, cocktail hours, James Bond, Ian Fleming, London, Seamaster, editorial. Art direction, creative direction and graphic design by Anders Peter Mejer Design
Cocktail Hours
Omega Lifetime, the Speed edition, magazine, three phases of moon, ceramic Speedmaster, editorial. Art direction, creative direction and graphic design by Anders Peter Mejer Design
Three Phases of Moon
Omega Lifetime, The master edition, magazine, Strapped for time, NATO strap, watches, editorial. Art direction, creative direction and graphic design by Anders Peter Mejer
Strapped for Time
Omega watches, Trésor, mirror, still life, pr and social media campaign. Art direction, creative direction and graphic design by Anders Peter Mejer Design
Omega De Ville Trésor – 2017
Omega Lifetime, the green edition, Bare Necessities, Constellation, magazine, editorial. Art direction, creative direction and graphic design by Anders Peter Mejer Design
Bare Necessities
Omega watches, Constellation, peonies, advertising campaign. Art direction, creative direction and graphic design by Anders Peter Mejer Design
Omega Constellation – 2020
Omega watches, Constellation, stardust, advertising campaign. Art direction, creative direction and graphic design by Anders Peter Mejer
Omega Constellation – 2012
Omega Lifetime, magazine, catalogue, editorial, the museum edition, Mechanics of Aesthetics, the craft of watchmaking, movement. Art direction, creative direction and graphic design by Anders Peter Mejer Design
The Museum Edition
Omega Lifetime, the london 2012 edition, in chime with london, Seamaster, magazine, editorial. Art direction, creative direction and graphic design by Anders Peter Mejer Design
In Chime with London
Omega Lifetime, The master edition, magazine, Master Pieces, watches, editorial. Art direction, creative direction and graphic design by Anders Peter Mejer
Masterpieces
Omega Lifetime, magazine, editorial, the water edition, Age of aquarius, Marine. Art direction, creative direction and graphic design by Anders Peter Mejer Design
Age of Aquarius
Omega Lifetime, the No Time to Die edition, magazine, The science of fiction, James Bond, watches, gadgets, editorial. Art direction, creative direction and graphic design by Anders Peter Mejer Design
The Science of Fiction
Omega Lifetime, the water edition, magazine, the deep, free diving, Jana Strain, Favignana, editorial. Art direction, creative direction and graphic design by Anders Peter Mejer Design
The Deep – in One Breath
Omega Lifetime, the Ocean edition, magazine, Treasures from the vault, shom, divers watches, editorial. Art direction, creative direction and graphic design by Anders Peter Mejer Design
Treasures from the Vault
Omega watches, Speedmaster 38 mm, moondust, colored, advertising campaign. Creative direction and graphic design by Anders Peter Mejer Design
Omega Speedmaster – 2016
Omega Lifetime, the Sochi edition, magazine, Breaking the ice, olympic limited edition watches, editorial. Art direction, creative direction and graphic design by Anders Peter Mejer Design
Breaking the Ice
Omega Lifetime, issue 13, Seamaster, Aqua Terra, Clous de paris, campaign, magazine, editorial. Art direction, creative direction and graphic design by Anders Peter Mejer Design
Omega De Ville Trésor – 2014
Omega, seamaster planet ocean, catalogue, advertising, campaign. Creative direction, art direction and graphic design by Anders Peter Mejer Design
Omega Planet Ocean – 2011