G Force Mechanics

Typically, wearing a mechanical watch during a golf game is not ideal due to the impacts from numerous swings. However, Omega tackled this challenge with their innovative golf watches, and we were tasked with visually conveying this in a Golf Edition of Omega Lifetime magazine.

Drawing inspiration from Harold E. Edgerton’s multiflash sports photographs of the 1930s, we collaborated with photographer Frederik Lieberath to create this editorial.

Discipline

Creative Direction
Art Direction
Editorial Direction
Graphic Design

Photographer

Frederik Lieberath

Client

Omega SA

Year

2013

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