BLUES ORIGINAL – S­/S 2001

The campaign for high-street fashion brand Blues Original was shot in a mid-century modern house on the outskirts of Stockholm, creating a cinematic ambiance that infused the project with character. At its center was a large, square-format catalogue featuring faux leather binding and thick glossy pages that boosted the collection’s visual impact.

The catalogue’s endpapers featured a close-up of the see-through curtains from the location, printed on structured, uncoated paper to achieve an organic, almost three-dimensional effect. Opening the catalogue evoked the sensation of stepping into the vintage house itself.

This early project exemplifies our commitment to thoughtful design that not only showcases fashion but also evokes a specific atmosphere and narrative, deepening the connection between the brand and its audience.