How to Take Care of Your Watch

Originally created as an article for Omega Lifetime magazine, our content on watch care resonated so strongly with readers that Omega decided to expand its reach. They commissioned us to develop a comprehensive guidebook, designed specifically for new Omega watch owners.

For the compact 10 x 15 cm guidebook, we selected uncoated textured paper with embossed text on the cover, complemented by black-and-white illustrations and a subtly toned endpaper – a combination that creates a tactile, high-quality feel encapsulating the exclusivity of the Omega brand.

In addition to designing the guidebook, we adapted the original article by refining its text, incorporating existing illustrations, and introducing new ones. 

The guidebook emphasises Omega’s timeless elegance and serves as a practical and beautifully crafted resource for new customers, reinforcing the brand’s dedication to quality and craftsmanship.


Discipline

Creative Direction
Editorial Direction
Art Direction
Graphic Design
Production

Illustrator

Bruce Hutchison

Client

Omega SA

Year

2011

Hardy Amies – S/S 2003
Omega watches, Cindy Crawford, advertising campaign, John Lautner. Art direction, creative direction and graphic design by Anders Peter Mejer Design
Omega – Cindy Crawford 2010
Omega watches, How to take care of your watch, catalogue, booklet, manual, cover. Art direction, creative direction and graphic design by Anders Peter Mejer Design
How to Take Care…
Omega, seamaster planet ocean, catalogue, cover, advertising, campaign. Creative direction, art direction and graphic design by Anders Peter Mejer Design
Omega Planet Ocean – 2011
Munthe plus Simonsen, summer spring, 2000, Rene Toft Simonsen, catalogue. Graphic design by Anders Peter Mejer
Munthe + Simonsen – S/S 2000
Blues Original, spring summer 2001 fashion catalogue. Graphic design and art direction by Anders Peter Mejer Design
Blues Original – S/S 2001
Hardy Amies, 2002, Bryan Adams, fashion catalogue cover. Graphic design by Anders Peter Mejer Design
Hardy Amies – A/W 2002
Omega Lifetime, magazine, catalogue, editorial, the museum edition, collage, illustration, Citius, Altius, Fortius, Olympic Games. Art direction, creative direction and graphic design by Anders Peter Mejer Design
The Museum Edition
Speedo, 75 years of Speedo, anniversary, catalogue, cover. Art direction and graphic design by Anders Peter Mejer
Speedo – 75 Years of Progress