The Museum Edition

Since the creation of the first issue of Omega’s brand magazine, Omega Lifetime, in 2007, each edition has explored a single, unique theme. In 2022, we took the concept further with our inaugural special edition: The Museum Edition. Designed not only as a brand publication, similar to previous issues of Omega Lifetime, this edition also doubled as a catalogue for the extraordinary Omega Museum in Bienne, Switzerland.

The Museum Edition serves as a tangible keepsake for museum visitors, providing a deep dive into the captivating stories behind key pieces from Omega’s remarkable horological collection. Enriched by stories from Omega’s 175-year history, it features narratives about notable individuals and their Omega timepieces, as well as comprehensive insights into the art of mechanical watchmaking.

Each watch featured in the magazine comes from the museum’s collection and was specially photographed for this issue. The magazine’s historical articles were further enhanced by collages created by Anders Peter Mejer, capturing the essence of Omega’s storied legacy by integrating archival material, historical clippings, and original artwork.

Discipline

Creative Direction
Editorial Direction
Art Direction
Graphic Design
Illustration
Copywriting
Production

Client

Omega SA

Year

2022

Hardy Amies – S/S 2003
Omega watches, Cindy Crawford, advertising campaign, John Lautner. Art direction, creative direction and graphic design by Anders Peter Mejer Design
Omega – Cindy Crawford 2010
Omega watches, How to take care of your watch, catalogue, booklet, manual, cover. Art direction, creative direction and graphic design by Anders Peter Mejer Design
How to Take Care…
Omega, seamaster planet ocean, catalogue, cover, advertising, campaign. Creative direction, art direction and graphic design by Anders Peter Mejer Design
Omega Planet Ocean – 2011
Munthe plus Simonsen, summer spring, 2000, Rene Toft Simonsen, catalogue. Graphic design by Anders Peter Mejer
Munthe + Simonsen – S/S 2000
Blues Original, spring summer 2001 fashion catalogue. Graphic design and art direction by Anders Peter Mejer Design
Blues Original – S/S 2001
Hardy Amies, 2002, Bryan Adams, fashion catalogue cover. Graphic design by Anders Peter Mejer Design
Hardy Amies – A/W 2002
Omega Lifetime, magazine, catalogue, editorial, the museum edition, collage, illustration, Citius, Altius, Fortius, Olympic Games. Art direction, creative direction and graphic design by Anders Peter Mejer Design
The Museum Edition
Speedo, 75 years of Speedo, anniversary, catalogue, cover. Art direction and graphic design by Anders Peter Mejer
Speedo – 75 Years of Progress