Hardy Amies – A/W 2002

The Hardy Amies A/W 2002 catalogue was a project deeply rooted in the heritage of Savile Row, capturing the legacy of a brand synonymous with British tailoring. From the outset, the timeless black-and-white photography by Bryan Adams became a key source of inspiration.

The cover featured tactile gray paper with a canvas-like texture, mirroring the photographic backdrops, while silver ink flowed throughout the catalogue, enhancing full spreads and highlighting quotes from Sir Hardy Amies. Silver was also subtly integrated into the photography, adding a refined sheen that elevated each image.

The design approach struck a perfect balance between modernity and tradition, reflecting the essence of Hardy Amies’ rich history since its founding in 1946.