Omega Trésor – Kaia Gerber

In 2020, a year that tested our adaptability due to travel restrictions and social distancing, we embraced the challenge of rethinking all of our projects. A standout example was this campaign featuring model Kaia Gerber. We sent photographer Norman Jean Roy to Kaia’s family home to capture her in authentic, everyday moments in an almost documentary style.

“My idea was to create everyday situations that would resonate on social media platforms. In particular, the image highlighting Kaia’s passion for reading added a unique and impactful dimension to the campaign – one that deeply connected with audiences during a transformative year.”