Omega Ladymatic – Nicole Kidman

“In 2015, I was approached to create a new campaign for the Swiss watch brand Omega’s relaunched Ladymatic watches, featuring long-time ambassador Nicole Kidman. My aim was to develop a campaign that contrasted the watch’s glamorous design with a more casual, down-to-earth portrayal of Kidman.”

While most women’s luxury watch campaigns were traditionally characterised by extravagant gowns and high fashion, we aimed to break from this norm by presenting Kidman in a more natural, understated style – creating a subtle contrast with the Ladymatic’s refined elegance. Additionally, we sought to highlight Kidman’s behind-the-camera persona, adding a unique and authentic dimension to the campaign.

“The clean, classic look of the studio setting was an ideal match for French fashion photographer Patrick Demarchelier, whose aesthetic perfectly complemented my vision. The resulting images embodied a timeless elegance, presenting the Ladymatic’s refined beauty in a fresh, accessible way.”

A behind-the-scenes video for social media and a TV commercial incorporating footage from the shoot, further amplified the campaign’s reach and impact. The combination of casual elegance and high fashion successfully positioned the Ladymatic series, celebrating both the watch’s sophistication and Nicole Kidman’s multifaceted persona.