Omega Trésor – Kaia Gerber

The first 360° launch campaign for Omega’s Trésor watch collection was introduced alongside Kaia Gerber’s debut as an Omega ambassador in 2017. Kaia, now one of the most sought-after models of her generation, brought a fresh, modern elegance to the Trésor collection. Her fresh, contemporary presence complemented Omega’s rich legacy, positioning the brand at the perfect intersection of tradition and innovation.

“Inspired by photographer Peter Lindbergh’s style, I wanted the campaign to embrace his mastery of natural light and black-and-white imagery. We managed to create a series of iconic portraits that day on Malibu beach, evoking a sense of cinematic beauty and intimacy, while reflecting Omega’s blend of heritage and modernity.”

The Trésor campaign was a key sub-campaign within a major campaign, unfolding across four campaigns, each featuring different constellations of Kaia Gerber’s family, including her mother, Cindy Crawford, who has been an Omega ambassador since 1995.

Discipline

Creative Direction
Art Direction
Graphic Design
Film Production

Photographer

Peter Lindbergh

Client

Omega SA

Year

2017

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