Omega Seamaster / Spectre
A visual narrative combining the rugged with the sophisticated, this 2015 campaign promoted the James Bond film Spectre and the Seamaster watch Omega made especially for it. Featuring Daniel Craig as Bond wearing the watch with its characteristic black and grey striped NATO strap, which shaped the cohesive aesthetic of the campaign.
The campaign was shot in Q’s Lab, a key location from the film, constructed at Pinewood Studios just outside London. Even the product shots were captured in this environment, using props directly from the set. This authentic setting – where James Bond receives his Omega watch – added depth and strengthened the connection to the movie.
An additional billboard featured a behind-the-scenes image of Daniel Craig on set at Pinewood Studios. This, along with all of the campaign’s imagery, was created in collaboration with British photographer Rankin, who also served as the Unit Still Photographer for the film.
