Omega Constellation – Peonies

For the launch of a new series of Omega Constellation women’s watches, we developed a floral-themed 360° campaign for the Chinese market, seamlessly combining product visuals with a high-profile celebrity endorsement. 

The visual narrative highlighted the precision craftsmanship of the timepieces alongside the elegance of nature. Soft floral tones complemented the watch designs and the tones of their materials, creating a refined and cohesive aesthetic.

Executed during the early weeks of the COVID-19 lockdown, the visuals featuring renowned Chinese actress Liu Shishi were photographed in Shanghai and art directed virtually from our office in Copenhagen. The large-scale floral billboards across China became an almost poetic symbol of resilience and beauty during the global lockdown.

Additionally, we developed a worldwide social media campaign and a series of alternative PR shots, all unified by the overarching floral theme.

Discipline

Creative Direction
Art Direction
Graphic Design
Production
TVC Production

Photographer

Rasmus Dengsø
Trunk Xu

Client

Omega SA

Year

2020

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