Omega Liquid Metal

How do you build an ad around a single material, especially when it’s just a subtle detail on a complex mechanical watch? That was the challenge Omega presented to us when they launched their first Liquidmetal® bezel. Inspired by the material’s name, we crafted a visual where the watch was photographed with what resembled small drops of ‘liquid’ metal.

Following the Liquidmetal® campaign, we developed a series of ads introducing other new materials, all with a consistent aesthetic. Like this one, showcasing Omega’s proprietary red gold – Omega Sedna®.

Discipline

Creative Direction
Art Direction
Production

Photographer

Rasmus Dengsø

Client

Omega SA

Year

2012

Omega, Ladymatic, Nicole Kidman, Patrick Demarchelier, advertising. Art direction, creative direction and graphic design by Anders Peter Mejer Design
Omega Ladymatic – 2015
Omega watches, Constellation, peonies, advertising campaign. Art direction, creative direction and graphic design by Anders Peter Mejer Design
Omega Constellation – 2020
Omega, Liquid metal, advertising, campaign. Art direction, creative direction and graphic design by Anders Peter Mejer Design
Omega Liquid Metal – 2012
Omega watches, Tresor, kaia gerber, peter lindbergh, advertising campaign. Creative direction, art direction and graphic design by Anders Peter Mejer Design
Omega Trésor – 2017
Omega watches, Seamaster, Spectre, Daniel Craig, Q, advertising campaign. Creative direction, art direction and graphic design by Anders Peter Mejer Design
Omega / Spectre – 2015
Omega watches, Seamaster, George Clooney, Como, Riva, advertising campaign. Art direction, creative direction and graphic design by Anders Peter Mejer Design
Omega Seamaster – 2009
Omega watches, Globemaster, Eddie Redmayne, London, advertising campaign. Art direction, creative direction and graphic design by Anders Peter Mejer Design
Omega Globemaster – 2015
Omega watches, Constellation Manhattan, still life, advertising campaign. Art direction, creative direction and graphic design by Anders Peter Mejer Design
Omega Constellation – 2018
Omega, seamaster planet ocean, advertising, campaign. Creative direction, art direction and graphic design by Anders Peter Mejer Design
Omega Planet Ocean – 2011
Omega watches, Constellation, Zhang Ziyi, Mario Sorrenti, advertising campaign. Art direction, creative direction and graphic design by Anders Peter Mejer Design
Omega Constellation – 2009
Omega watches, Tresor, kaia gerber, reading, book, advertising campaign. Creative direction and graphic design by Anders Peter Mejer Design
Omega Trésor – 2020
Omega watches, Constellation, Liu Shishi, portrait, 2020, advertising campaign. Art direction, creative direction and graphic design by Anders Peter Mejer Design
Omega Constellation – 2020
Omega watches, Seamaster, Skyfall, Daniel Craig, Istanbul, advertising campaign. Creative direction, art direction and graphic design by Anders Peter Mejer Design
Omega Seamaster / Skyfall – 2012
Omega watches, Constellation, Zhang Ziyi, advertising campaign. Creative direction, art direction and graphic design by Anders Peter Mejer Design
Omega Constellation – 2011
Omega watches, Seamaster, George Clooney, advertising, campaign. Creative direction, art direction and graphic design by Anders Peter Mejer Design
Omega Seamaster – 2009
Omega watches, Constellation, stardust, advertising campaign. Art direction, creative direction and graphic design by Anders Peter Mejer Design
Omega Constellation – 2012
Omega watches, Seamaster Aqua Terra, Eddie Redmayne, advertising campaign. Art direction, creative direction and graphic design by Anders Peter Mejer Design
Omega Aqua Terra – 2020
Omega watches, Constellation, Liu Shishi, advertising campaign. Art direction, creative direction and graphic design by Anders Peter Mejer Design
Omega Constellation – 2017
Munthe plus Simonsen, summer spring, 2001, Bryan Adams, advertising, campaign. Art Direction and Graphic design by Anders Peter Mejer
Munthe plus Simonsen – S/S 2001
Omega watches, golf, Sergio Gracia, advertising campaign. Creative direction, art direction and graphic design by Anders Peter Mejer Design
Omega Seamaster – 2014
Omega watches, Constellation, Zhang Ziyi, Philippe le Sourd, advertising campaign. Art direction, creative direction and graphic design by Anders Peter Mejer Design
Omega Constellation – 2014
Omega watches, Speedmaster 38 mm, moondust, colored, advertising campaign. Creative direction and graphic design by Anders Peter Mejer Design
Omega Speedmaster – 2016