Munthe plus Simonsen – S/S 2001

“As the new millennium dawned, the Nordic fashion scene began to shift dramatically, with ambitious independent brands emerging at the forefront. Among them was Munthe plus Simonsen, a Danish label that gained attention with its distinctive Boho style. Between 1999 and 2001, I was responsible for creating catalogues and a series of atmospheric campaigns for the brand.”

One of the key projects for Munthe plus Simonsen was their Spring/Summer 2001 campaign, created in collaboration with photographer Bryan Adams. Together, we crafted a poetic campaign inspired by the beauty of nature, a theme that resonated throughout the collection.

Cover design for a bespoke limited-edition concertina booklet, created to capture the essence of the Spring/Summer 2001 campaign. Explore more visuals from the booklet here.

Discipline

Art Direction
Graphic Design

Photographer

Bryan Adams

Client

Munthe plus Simonsen

Year

2001

Omega, Ladymatic, Nicole Kidman, Patrick Demarchelier, advertising. Art direction, creative direction and graphic design by Anders Peter Mejer Design
Omega Ladymatic – 2015
Omega watches, Constellation, peonies, advertising campaign. Art direction, creative direction and graphic design by Anders Peter Mejer Design
Omega Constellation – 2020
Omega, Liquid metal, advertising, campaign. Art direction, creative direction and graphic design by Anders Peter Mejer Design
Omega Liquid Metal – 2012
Omega watches, Tresor, kaia gerber, peter lindbergh, advertising campaign. Creative direction, art direction and graphic design by Anders Peter Mejer Design
Omega Trésor – 2017
Omega watches, Seamaster, Spectre, Daniel Craig, Q, advertising campaign. Creative direction, art direction and graphic design by Anders Peter Mejer Design
Omega / Spectre – 2015
Omega watches, Seamaster, George Clooney, Como, Riva, advertising campaign. Art direction, creative direction and graphic design by Anders Peter Mejer Design
Omega Seamaster – 2009
Omega watches, Globemaster, Eddie Redmayne, London, advertising campaign. Art direction, creative direction and graphic design by Anders Peter Mejer Design
Omega Globemaster – 2015
Omega watches, Constellation Manhattan, still life, advertising campaign. Art direction, creative direction and graphic design by Anders Peter Mejer Design
Omega Constellation – 2018
Omega, seamaster planet ocean, advertising, campaign. Creative direction, art direction and graphic design by Anders Peter Mejer Design
Omega Planet Ocean – 2011
Omega watches, Constellation, Zhang Ziyi, Mario Sorrenti, advertising campaign. Art direction, creative direction and graphic design by Anders Peter Mejer Design
Omega Constellation – 2009
Omega watches, Tresor, kaia gerber, reading, book, advertising campaign. Creative direction and graphic design by Anders Peter Mejer Design
Omega Trésor – 2020
Omega watches, Constellation, Liu Shishi, portrait, 2020, advertising campaign. Art direction, creative direction and graphic design by Anders Peter Mejer Design
Omega Constellation – 2020
Omega watches, Seamaster, Skyfall, Daniel Craig, Istanbul, advertising campaign. Creative direction, art direction and graphic design by Anders Peter Mejer Design
Omega Seamaster / Skyfall – 2012
Omega watches, Constellation, Zhang Ziyi, advertising campaign. Creative direction, art direction and graphic design by Anders Peter Mejer Design
Omega Constellation – 2011
Omega watches, Seamaster, George Clooney, advertising, campaign. Creative direction, art direction and graphic design by Anders Peter Mejer Design
Omega Seamaster – 2009
Omega watches, Constellation, stardust, advertising campaign. Art direction, creative direction and graphic design by Anders Peter Mejer Design
Omega Constellation – 2012
Omega watches, Seamaster Aqua Terra, Eddie Redmayne, advertising campaign. Art direction, creative direction and graphic design by Anders Peter Mejer Design
Omega Aqua Terra – 2020
Omega watches, Constellation, Liu Shishi, advertising campaign. Art direction, creative direction and graphic design by Anders Peter Mejer Design
Omega Constellation – 2017
Munthe plus Simonsen, summer spring, 2001, Bryan Adams, advertising, campaign. Art Direction and Graphic design by Anders Peter Mejer
Munthe plus Simonsen – S/S 2001
Omega watches, golf, Sergio Gracia, advertising campaign. Creative direction, art direction and graphic design by Anders Peter Mejer Design
Omega Seamaster – 2014
Omega watches, Constellation, Zhang Ziyi, Philippe le Sourd, advertising campaign. Art direction, creative direction and graphic design by Anders Peter Mejer Design
Omega Constellation – 2014
Omega watches, Speedmaster 38 mm, moondust, colored, advertising campaign. Creative direction and graphic design by Anders Peter Mejer Design
Omega Speedmaster – 2016