Omega Constellation – Zhang Ziyi

Omega’s inaugural campaign featuring Chinese actress Zhang Ziyi sought to highlight the brand’s exquisite timepieces through Ziyi’s sophisticated elegance. The first advertisement embraced a minimalist aesthetic, subtly echoing the watch’s dial in the graceful lines of Ziyi’s gown, resulting in a pure and refined visual narrative.

In contrast, the second advertisement featured a vibrant palette of hues, perfectly complementing the watch’s radiant design and creating a striking impression that underscores Omega’s versatility. Initially crafted for the Asian market, the campaign transcended borders, resonating with audiences worldwide.