Omega Planet Ocean
“The client approached me with an exciting challenge: to create and produce a comprehensive 360° campaign for their expanded Planet Ocean dive watch collection. The campaign took inspiration from the watch collection’s name, a scene from a documentary featuring a massive school of fish, and seamlessly blended this with the brand’s famously pioneering spirit in space exploration.”
The TVC extended the print campaign into a 3D animated transformation film, merging real footage of a school of fish with digital animation. The film narrates a journey from space to the deep sea, celebrating Omega’s contributions to both realms. Produced in collaboration with Digital Domain, the animation created a fluid and immersive experience, reinforcing the brand’s dual focus on space exploration and oceanic discovery.
A comprehensive Planet Ocean catalogue complemented the campaign, showcasing the Planet Ocean’s technical prowess and aesthetic appeal. The design juxtaposed underwater imagery with close-ups of the watch, emphasizing its features and durability. The goal was to present the watch as an indispensable tool for underwater adventurers, completely at one with the ocean’s own intricate and fascinating ecosystems.
